Neru Nagahama Appointed Special PR Director at Oshima Shipbuilding　長濱ねるさん、大島造船所の特命広報部長に就任

Neru Nagahama Appointed Special PR Director at Oshima Shipbuilding – Promoting the Appeal of Shipbuilding from Her Native Nagasaki

長濱ねるさん、大島造船所の特命広報部長に就任　地元長崎から造船業の魅力を発信

Oshima Shipbuilding, headquartered in Saikai City, Nagasaki Prefecture, announced on 1 August that actress Neru Nagahama, a native of the prefecture, has been appointed Special Public Relations Director. Through her appearance in a new television commercial, the company aims to promote the appeal of the shipbuilding industry and its connection with the local community. The commercial, in which Nagahama features, began airing within the prefecture on the same day. (For the full article, please continue reading.)

Key Points:
→ This marks the first time Nagahama has appeared in a commercial for a company headquartered in Nagasaki Prefecture. It is also the first time Oshima Shipbuilding has featured a celebrity in its promotional materials.
→ In recent years, Oshima Shipbuilding has intensified its focus on community engagement, notably through the acquisition of the Koyagi plant and the signing of a comprehensive partnership agreement with Nagasaki City. By appointing a popular local actress, the company aims to enhance its outreach efforts. Under the slogan “From Nagasaki to the World,” Oshima Shipbuilding is working to strengthen its presence for the next generation.

Watch the 30-second CM here:
https://www.youtube.com/watch?v=sgfdQoZchG0
Watch the 15-second CM here:
https://www.youtube.com/watch?v=07-g9wetKDU

長濱ねるさん、大島造船所の特命広報部長に就任　地元長崎から造船業の魅力を発信

大島造船所（長崎県西海市）は8月1日、同県出身の俳優・長濱ねる（Neru Nagahama）さんを特命広報部長に任命し、CM出演を通じて造船業の魅力や地域とのつながりを発信していくと発表した。長濱さんは同日から県内で放映開始された新CMに登場し、　　（続きは本文をお読みください）

この記事のポイント

→長濱さんが長崎県内に本社を置く企業のCMに出演するのは今回が初めて。大島造船所も著名人の起用は初の試み。

→大島造船所は近年、香焼工場の取得や長崎市との包括連携協定の締結など地域密着の動きを強めており、地元出身の人気俳優を起用することで発信力の強化を図る。大島造船所は「長崎から世界へ」を掲げ、次世代に向けた存在感を強めている。

30秒のCMはこちらから。
https://www.youtube.com/watch?v=sgfdQoZchG0
15秒のCMはこちらから。
https://www.youtube.com/watch?v=07-g9wetKDU